Ever heard of design thinking? Companies like Apple, Airbnb, and SAP have used design thinking to create massive success and wins for themselves. Advocates hail design thinking as a template for everything from raising resourceful kids to improving doctor-patient relationships. And schools like Harvard and MIT teach design thinking courses to help students learn to problem solve.
So, what exactly is design thinking?
Design thinking is a creative, problem-solving strategy designers use to create solutions that are focused on the end result. Design thinking is also used as a way to create alternative strategies and solutions to problems in business, society, and in everyday life.
Or, for Jay Melone, partner at New Haircut, a design thinking software company that helps startups and Fortune 500 companies like Johnson & Johnson, Coach, and Springer, design thinking means building web and mobile applications, designing user-centered visual experiences, and developing digital infrastructures that solve problems. Jay led innovators in a design-thinking based contest at the 2017 Propelify Innovation Festival and also encouraged others to give design thinking a go the next time they have a problem to solve.
For more great info on design thinking, check out New Haircut’s blog.
Watch highlights from Jay's talk at the 2017 Propelify Innovation Festival:
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