Payless Marketing Campaign Earns Media Attention

Payless didn’t “trick” anyone as this headline reads: “Payless tricked ‘influencers’ into paying $600 for $20 shoes at fake ‘Palessi’ store” Nor did they troll anyone as this one reads: “Payless trolls shoe snobs with fake luxury ‘Palessi’ store Palessi created a different value prop with a different target audience than Payless. This happens everywhere, … Read more

3 Steps to Building Long-Term, Sustainable Success

Todd Giannattasio, Founder & CEO of Tresnic Media, wants to help you grow your business and turn strangers into your customers. Todd’s an expert at using social media and digital marketing techniques to build brands, generate leads, and drive sales, and he wants to help burgeoning entrepreneurs harness the power of content to make their … Read more

Stop Thinking Killer App, Start Thinking Killer Experience

David Polinchock has worked in the VR and experiential advertising space since the 1990s, and he’s seen the good, the bad, and the ugly for using VR and AR to create marketing events and experiences. At the Propelify 2017 Innovation Festival he gave a talk about three big ways technologists, marketers, and companies need to … Read more

Millennials, A-Z

Matt Britton, author of YouthNation: Building Incredible Brands in a Youth-Driven Culture, believes many companies, CEOs, and CMOs, make negative, harmful business decisions because they are disconnected from the Millennial generation. As the founder of MRY, a a digital and social media marketing services agency Matt grew from startup to acquisition by the Publicis Groupe … Read more

Clueless about creating video content? Start here.

Do you need to produce video content if you want a future in media? Chris Williams, Chief Product Officer of iHeartMedia, Jesse Hertzberg, former CEO of Livestream, and Hope King, anchor at Cheddar Media, all think so, and they aren’t alone. More than 500 million hours of Youtube videos are watched every day, 90% of … Read more