Payless Marketing Campaign Earns Media Attention

Payless didn’t “trick” anyone as this headline reads: “Payless tricked ‘influencers’ into paying $600 for $20 shoes at fake ‘Palessi’ store” Nor did they troll anyone as this one reads: “Payless trolls shoe snobs with fake luxury ‘Palessi’ store Palessi created a different value prop with a different target audience than Payless. This happens everywhere, … Read more