Bonin Bough hosts Cleveland Hustles, a CNBC series focusing on aspiring entrepreneurs who promote their product via presentation before a panel of judges. Prior to his work on television, Boughs was chief media officer of Mondelez (with brands including Cadbury, Oreo, Nabisco, and many more) and Vice President of PepsiCo.
Bonin is considered one of the industry’s most highly-regarded marketers, with past accolades including inclusion in Fortune’s 40 Under 40 list, Fast Company’s Most Creative People list, and induction into the Advertising Hall of Fame.
How Bonin Propels
When LeBron James and Maverick Carter hand-pick you to host a reality show they’ve developed, you know you’re in league with giants. Or maybe it’s James and Carter who aim to be in league with Boughs. Bonin’s vastly-accomplished and equally impressive career are marvels to behold–from his work with Mondelez to his passion for budding entrepreneurs on Cleveland Hustles. Making even basketball legends starstruck.
Bonin’s talents sit at the intersection of creativity and innovation, where he searches for like-minded entrepreneurs to help develop and coach. His passion for entrepreneurship is precisely what prompted his leave from C-Suite positions and back into the fast paced world of startups.
But like so many entrepreneurs speaking this year, Bonin just isn’t satisfied with his many accomplishments, titles, and goals. He is also the author of Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It, discussing the leaps mobile technology has undergone—and where it may be headed.
Bonin’s many gifts are invaluable to the advertising industry, to the many entrepreneurs he and his team on Cleveland Hustles helps, and to all who take his advice.
Noteable Quote
“Social media success depends on relationship building and genuine, sustained authentic engagement—the core competencies that PR is built on.”
Bonin is speaking on May 18, 2017 in Hoboken, NJ at Propelify Innovation Festival, where 8,000+ innovators from across the Northeast unite for a must-attend day of tech, investors, talks, exhibitors, VR, drones, and music. Register For Propelify Now.
