Do you need to produce video content if you want a future in media?
Chris Williams, Chief Product Officer of iHeartMedia, Jesse Hertzberg, former CEO of Livestream, and Hope King, anchor at Cheddar Media, all think so, and they aren’t alone. More than 500 million hours of Youtube videos are watched every day, 90% of users say product videos are helpful for making a purchasing decision, and experts predict that 80% of all consumer Internet traffic will be video traffic by 2019. If you want to create relevant, engaging online marketing for your brand, video is the way to do it.
No clue about where to begin with creating video content for your brand? Check out Hetzberg’s and Williams’s top 5 tips for getting your content strategy off the ground:
Begin with your customers.
“I think the best place to start for a business that wants to create video content is to make video for your existing clients,” Hetzberg said. When you start thinking about videos you want to make, focus on giving away knowledge, giving away education, and giving away information to improve your customer’s life.
Don’t know where to start? Ask your audience!
If you’re lost about video content to produce, take to social media and ask your audience what they want and need. An AMA is an easy place to start for live video, plus you’ll learn more topics to spin into future video content.
Keep it short and sweet.
The best time for live video content? 15-20 minute chunks. “Enough to talk about what you want to talk about,” says Hetzberg, “But also an amount that feels easy.”
Don’t freak out about platform.
There’s plenty of platforms to reach people with video content, but your platform might not be that important, according to Williams. “How are you connecting with your audience? What is the point of what you’re offering? That’s what’s important to me.”
Forget about size.
Instead of obsessing about the number of eyeballs on your videos, laser in on who you’re serving. Put the emphasis on building a community of like-minded people who have something to say to each other, and then engaging with that community regularly.
Watch highlights from Chris and Jessie's talk at the 2017 Propelify Innovation Festival.
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