Repeat Roses - Propelify
Repeat Roses
  • New York
  • Climate Action
  • 01/01/2014
  • Seed Stage
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The Repeat Roses platform stops flowers from contributing to greenhouse gases by matching single-use event floral arrangements - that would otherwise wind up in the trash - with patients in hospitals and shelters. Once the flowers are twice-loved, they’re collected for composting in order to close the loop and divert significant waste from the worlds' landfills.

The Repeat Roses platform is a first-ever social impact-meets-sustainability match-making service creating benefits for the event client, the community and the environment. Corporate and social event hosts spend thousands of dollars on floral decor. Flowers are enjoyed for a few hours — and then tossed in the garbage. Hundreds of pounds of waste per event are hauled to a landfill where it ultimately converts into harmful pollutants and greenhouse gases. The concentration and rising of GHGs in the earth’s atmosphere is directly linked to the average global temperature on Earth, and thus a significant contributor to climate change. The UN's SDG focus on Climate Action (#13) seeks to address the long lasting changes to the climate system which threatens "irreversible consequences if we do not take action now" to limit the increase in global mean temperature to two degrees Celsius above pre-industrial levels. Powered by technology, the Repeat Roses platform disrupts the single-use-flower-to-landfill pipeline - and therefor reduce the amount of GHGs created by flowers - with a first-ever solution for floral waste in order to meet one of the UN's very critical SDGs.

Repeat Roses is able to measure its social impact through the number of repurposed floral arrangements delivered - over 45,000 to date - to patients in hospitals, hospice facilities and cancer treatment centers as well as victims of domestic abuse and homelessness. Once the flowers have been twice-loved, we return to the nonprofit facility to recover the organics for composting - over 135,000 pounds to date - to ensure the most eco-responsible disposal method. With over 1B lbs of flowers imported annually into US, we are on a mission to make a greater impact by reaching every corporate event, wedding, gala, meeting, festival and social celebration that uses flowers for decor.

When I launched Repeat Roses, I knew building a team of passionate individuals who cared as much about solving the climate change problem as I am would be key to our success. Our lean MVP began with part-time sustainability consultants, technology advisors, floral designers and weekly logistics support in order to provide seamless flower recycling service to our clients. We were recently interviewed for ABC News and Good Morning America ( and our Atlanta and South Florida account managers flew in on their own to be part of the event experience. I am so grateful to have forged a team not only motivated to sell our service, but one that believes it can do well by doing good in the world and will go to great lengths to ensure success.